Human-Agent Trust
Measure whether AI builds or erodes trust.
Understand whether every interaction builds confidence, strengthens trust, or creates resistance.
AI & Human-Agent Systems
Behavioral intelligence for enterprise AI.
As AI agents become part of customer service, employee workflows, sales, operations, and decision-making, organizations need to understand more than whether an agent completed a task.
They need to understand how the interaction affected the human.
millionways measures trust, communication quality, behavioral fit, friction, escalation risk, and interaction outcomes across every human-agent interaction, helping organizations build AI people trust and adopt.
Friction & Resistance Detection
Detect resistance before it becomes churn, escalation, or failure.
Surface hesitation, confusion, skepticism, frustration, and decision friction before they become customer or operational problems.
Agent Coaching & Adaptation
Continuously improve AI behavior.
Use behavioral intelligence to optimize prompts, coach agents, refine workflows, and improve communication over time.
Agent Communication Fit
Measure communication fit between humans and AI.
Analyze language, tone, pacing, reasoning, and behavioral alignment to determine whether AI communication creates trust, clarity, or friction for the person on the other side.
Escalation Risk
Know exactly when humans should step in.
Identify conversations that require human intervention before trust, compliance, customer experience, or business outcomes are negatively impacted.
Interaction Outcomes
Measure what actually happened.
Understand whether every interaction increased trust, improved clarity, reduced friction, resolved issues, and moved the conversation forward.
Powered by Thorsten-4. Grounded in Behavioral Science.
- 35M+
- Behavioral observations analyzed
- 10 Years
- Behavioral research program
- 100,000+
- Hours of behavioral research
- 50+
- Behavioral scientists & psychologists