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AI-powered

Behavioral intelligence for
high-stakes decisions

millionways models human behavior to
evaluate decisions before they unfold.




Built on Thorsten-4, our proprietary Large Psychology Model,
grounded in over a decade of behavioral research.

Behavioral intelligence is the missing AI layer

Generative models predict what comes next.

 

Thorsten-4 analyzes behavioral patterns that shape how decisions are formed, even when outputs appear similar.

Thorsten-4

Our proprietary Large Psychology Model designed to analyze behavioral dynamics across context and time.

 

Thorsten-4 can operate independently or alongside generative models to surface decision-relevant behavioral signals where traditional AI falls short.

Behavior, not just output

Generative models predict what comes next. Thorsten-4 analyzes behavioral tendencies and interaction patterns that shape how decisions unfold, even when outputs look similar.

Built for high-stakes contexts

Designed for environments where uncertainty, pressure, and consequence matter.

 

Emphasizes interpretability and behavioral insight to support human judgment, not opaque automation.

How it works

Input
real-world material

Text or audio from earnings calls, interviews, social media, meetings, or integrated systems via our API

 Analyze
behavioral signals

Thorsten-4 identifies decision-relevant behavioral patterns across language, interaction, and context.

Surface

behavioral insight

Interpretable insight adds behavioral context alongside existing data and qualitative inputs.

Support
better decisions

Behavioral insight supports high-stakes decisions such as:
 

  • investment strategy and portfolio construction

  • consumer behavior, brand resonance, and product 
    adoption

  • leadership and executive evaluation

  • hiring, succession, and organizational strategy

Put behavioral
intelligence to work

Explore how millionways supports decision-making across its primary surfaces
For finance

Understand how companies, leaders, and markets behave under pressure.

Add behavioral context to financial analysis by surfacing patterns in risk framing, narrative coherence, and leadership behavior across earnings, strategy, and execution.

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For consumer behavior

Understand how consumers evaluate products, brands, and purchasing decisions.
 

Surface behavioral drivers behind product adoption, brand trust, and purchasing motivation by analyzing real consumer communication and market interactions

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For leadership & talent

Understand how leaders and teams behave in high-consequence environments.

Incorporate behavioral insight alongside resumes, interviews, and references to support hiring, evaluation, performance, and succession decisions.

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"We used millionways’ behavioral intelligence and scoring to inform equity selection around earnings events. The positions we selected using this framework generated a 17% return over the evaluation period. More importantly, it gave us a new lens on executive behavior and decision quality that we hadn’t been able to systematize before."

Senior Investment Professional, Multi-Strategy Hedge Fund

The behavioral intelligence foundation behind millionways

35M+

Behavioral signals processed

10 Years

Longitudinal research program

100,000+

Hours of structured
behavioral research 

50+

Behavioral scientists & psychologists contributing in the research program

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